Internet Business Ideas & Startups in California

The internet is a central aspect of nearly every industry and online business opportunities are ever reaching. Nearly two-thirds of businesses in the United States outsource their marketing, and that includes web design, content creation, SEO, and more. If you’re thinking about launching a business in today’s technology-driven world, read on to discover seven unique internet business ideas and startups.

Web Design

In 2022, the web design industry held a market size of $11 billion. By 2026, this incredible job market is expected to grow by 15%. Overall, the job outlook for web designers is projected to grow by at least 23% between 2021 and 2031.

In 2021, “web developer” was the single most in-demand job title. And between 2022 and 2025, it’s predicted that 44% of retail e-commerce sales will come from mobile. The demand for mobile-friendly e-commerce couldn’t be greater.

SEO

With Google updating its algorithm hundreds of times each year, SEO services are in demand more than ever before. After all, most business owners don’t have the time to write content or constantly monitor Google’s updates, and that’s what makes this industry so profitable.

The global SEO market size is expected to hit $122 billion by 2028. Search engine optimization is also expected to register a CAGR of 9.6%. Some analysts expect the market to grow from $103 million in 2020 to $236 million by 2025 at a rate of 17.2%.

Social Media Optimization

Social media management is a relatively new market compared to many others, and it’s estimated to grow at a CAGR of 24.3% from 2022 to 2028! Due to a shifting (and growing) focus on online marketing, the need for social media management has exploded. Much like SEO services, social media management is about more than just creating pretty graphics; it’s also about keeping up with ever-changing algorithms set forth by Facebook, Instagram, LinkedIn, and more.

The market size is projected to rise from $14.4 billion in 2021 to $41.6 billion in 2026. Experts believe this rise will be led by cloud-based deployment, which represents another profitable possibility for a business startup.

Content Creation & Writing

As the saying goes, content is king. Content communicates. Content sells. Content introduces and serves. Without content, the internet would be a sparse and desolate place. Content writing is also an exciting business opportunity with a vigorous, healthy market share that is growing larger each year. The global market here is anticipated to rise considerably at an annual growth rate of at least 16%. Today, the industry is valued at over $66 billion.

IT Support Services

In 2021, the IT tech sector was expected to have a compound annual growth rate of 11.2% in 2022. However, that annual growth rate has increased to between 15% and 20%, making IT services an exciting industry for entrepreneurs. IT services enjoy incredible staying power. After all, so long as tech continues to advance, there will always be a need for service experts.

Reputation Management

Online reputation management (ORM) is another new and growing sector of the digital age. In 2020, ORM was a $300 million industry. Services related to individuals currently represent 22% of the ORM market in the U.S., while 78% of the market involves organizations. With a compound annual growth rate of 14.1%, the reputation management market is ripe with business profit potential. It’s projected to reach a value of $440 million by 2027.

PPC Ads Management

Pay-per-click ad management software had a global market size of $12.6 billion in 2019. This industry is projected to more than double by 2027 to $28.6 billion, with a compound annual growth rate of just over 11% during that time. With PPC management tools performing a wide range of tasks, from tracking ad campaign spending to enabling various campaign elements, the need for this software is rapidly expanding. In fact, businesses spend an average of $10,000 per month on PPC management.

Explore the Internet Business Industry Today

We hope this guide has helped you imagine all the ways to launch into the internet business industry. You’re probably eager to get started but remember to take your time to investigate what business owners in your region need most. Most importantly, consider business opportunities that offer the path of least resistance.

While you always have the “opportunity” to start a digital-centered business, sometimes, it makes more sense to invest in an opportunity that offers the recognition of a well-established brand with a proven track record of success. They are known as “Franchise Opportunities,” and our team has handpicked a few options for you to explore, below. If anything catches your interest, remember to download the free Small Business Startup app to keep all these options at your fingertips—available for both Apple and Android!