No Glass Ceiling: Younger Women Edge Past Men in Franchise Interest

There’s no glass ceiling when it comes to owning your own business, and sites like SmallBusinessStartup.com see fairly balanced interest from both men and women. 

In fact, women in younger generations lead men in the number of investment inquiries made to franchises in 2020. That’s partly because the average female entrepreneur contacts slightly more franchises than the average male, so the total number of es franchises contacted is higher for women..

Overall, women account for 47.8% of potential owners contacting franchises, and men 52.2%. With a higher contact rate, women make 49.5% of the investment inquiries, and men 51.5%.

  • Women initiate more franchise inquiries in the younger age cohorts –
  • Among Millennials (ages 23 to 38), women have made 50.4% of franchise investment inquiries in 2020 year-to-date.
  • In Generation X (ages 39 to 54), women have made 50.2% of franchise contacts
  • Among Baby Boomers (ages 55 to 73), men lead with 51.5% of the franchise contacts.

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