{"id":74,"date":"2020-09-25T13:09:06","date_gmt":"2020-09-25T17:09:06","guid":{"rendered":"https:\/\/www.smallbusinessstartup.com\/insights\/?p=74"},"modified":"2022-07-19T12:43:14","modified_gmt":"2022-07-19T16:43:14","slug":"no-glass-ceiling-younger-women-edge-past-men-in-franchise-interest","status":"publish","type":"post","link":"https:\/\/www.smallbusinessstartup.com\/insights\/no-glass-ceiling-younger-women-edge-past-men-in-franchise-interest\/","title":{"rendered":"No Glass Ceiling: Younger Women Edge Past Men in Franchise Interest"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-75 aligncenter\" src=\"https:\/\/www.smallbusinessstartup.com\/insights\/wp-content\/uploads\/2020\/09\/Franchise-Investment-Inquiries-by-Gender-and-Age-Cohort.png\" alt=\"\" width=\"650\" height=\"337\" srcset=\"https:\/\/www.smallbusinessstartup.com\/insights\/wp-content\/uploads\/2020\/09\/Franchise-Investment-Inquiries-by-Gender-and-Age-Cohort.png 650w, https:\/\/www.smallbusinessstartup.com\/insights\/wp-content\/uploads\/2020\/09\/Franchise-Investment-Inquiries-by-Gender-and-Age-Cohort-300x156.png 300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/>There\u2019s no glass ceiling when it comes to owning your own business, and sites like SmallBusinessStartup.com see fairly balanced interest from both men and women.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In fact, women in younger generations lead men in the number of investment inquiries made to <a href=\"https:\/\/www.smallbusinessstartup.com\/business-franchises2.html\">franchises<\/a> in 2020. That\u2019s partly because the average female entrepreneur contacts slightly more franchises than the average male, so the total number of es franchises contacted is higher for women..<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Overall, women account for 47.8% of potential owners contacting franchises, and men 52.2%. With a higher contact rate, women make 49.5% of the investment inquiries, and men 51.5%.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Women initiate more franchise inquiries in the younger age cohorts &#8211;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Among Millennials (ages 23 to 38), women have made 50.4% of franchise investment inquiries in 2020 year-to-date.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">In Generation X (ages 39 to 54), women have made 50.2% of franchise contacts<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Among Baby Boomers (ages 55 to 73), men lead with 51.5% of the franchise contacts.<\/span><\/li>\n<\/ul>\n<p><i><span style=\"font-weight: 400;\">Interested in more insights from our proprietary data set? Subscribe to our email newsletter below, or<\/span><\/i><a href=\"https:\/\/www.linkedin.com\/company\/small-business-startup\"> <i><span style=\"font-weight: 400;\">follow us on LinkedIn.<\/span><\/i><\/a><span style=\"font-weight: 400;\">\u00a0 <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>There\u2019s no glass ceiling when it comes to owning your own business, and sites like SmallBusinessStartup.com see fairly balanced interest from both men and women.\u00a0 In fact, women in younger generations lead men in the number of investment inquiries made to franchises in 2020. That\u2019s partly because the average female entrepreneur contacts slightly more franchises&hellip;<\/p>\n","protected":false},"author":10,"featured_media":88,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-74","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>No Glass Ceiling: Younger Women Edge Past Men in Franchise Interest - Small Business Startup Insights<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smallbusinessstartup.com\/insights\/no-glass-ceiling-younger-women-edge-past-men-in-franchise-interest\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"No Glass Ceiling: Younger Women Edge Past Men in Franchise Interest - Small Business Startup Insights\" \/>\n<meta property=\"og:description\" content=\"There\u2019s no glass ceiling when it comes to owning your own business, and sites like SmallBusinessStartup.com see fairly balanced interest from both men and women.\u00a0 In fact, women in younger generations lead men in the number of investment inquiries made to franchises in 2020. That\u2019s partly because the average female entrepreneur contacts slightly more franchises&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.smallbusinessstartup.com\/insights\/no-glass-ceiling-younger-women-edge-past-men-in-franchise-interest\/\" \/>\n<meta property=\"og:site_name\" content=\"Small Business Startup Insights\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-25T17:09:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-19T16:43:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.smallbusinessstartup.com\/insights\/wp-content\/uploads\/2020\/09\/young-woman-business-owner.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"650\" \/>\n\t<meta property=\"og:image:height\" content=\"337\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Camden Joiner\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Camden Joiner\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.smallbusinessstartup.com\/insights\/no-glass-ceiling-younger-women-edge-past-men-in-franchise-interest\/\",\"url\":\"https:\/\/www.smallbusinessstartup.com\/insights\/no-glass-ceiling-younger-women-edge-past-men-in-franchise-interest\/\",\"name\":\"No Glass Ceiling: Younger Women Edge Past Men in Franchise Interest - 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