{"id":78,"date":"2020-09-25T12:46:57","date_gmt":"2020-09-25T16:46:57","guid":{"rendered":"https:\/\/www.smallbusinessstartup.com\/insights\/?p=78"},"modified":"2022-07-19T12:44:15","modified_gmt":"2022-07-19T16:44:15","slug":"ready-to-buy-a-business-chances-are-youre-married","status":"publish","type":"post","link":"https:\/\/www.smallbusinessstartup.com\/insights\/ready-to-buy-a-business-chances-are-youre-married\/","title":{"rendered":"Ready to Buy a Business? Chances Are You\u2019re Married"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-79 aligncenter\" src=\"https:\/\/www.smallbusinessstartup.com\/insights\/wp-content\/uploads\/2020\/09\/Franchise-Prospects-by-Age-and-Marital-Status.png\" alt=\"\" width=\"650\" height=\"337\" srcset=\"https:\/\/www.smallbusinessstartup.com\/insights\/wp-content\/uploads\/2020\/09\/Franchise-Prospects-by-Age-and-Marital-Status.png 650w, https:\/\/www.smallbusinessstartup.com\/insights\/wp-content\/uploads\/2020\/09\/Franchise-Prospects-by-Age-and-Marital-Status-300x156.png 300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/>Nearly two-thirds of prospects <a href=\"https:\/\/www.smallbusinessstartup.com\/business-franchises2.html\">interested in buying a franchise<\/a> are married, an above-average rate that may add extra financial flexibility and stability to the startup process.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The current marriage rate is 63.2% for entrepreneurs contacting franchises to explore ownership, according to 2020 data from <\/span><a href=\"https:\/\/www.smallbusinessstartup.com\/\"><span style=\"font-weight: 400;\">SmallBusinessStartup.com<\/span><\/a><span style=\"font-weight: 400;\"> and the <\/span><a href=\"https:\/\/www.franchiseventures.com\/\"><span style=\"font-weight: 400;\">FranchiseVentures<\/span><\/a><span style=\"font-weight: 400;\"> network of franchise directories. That\u2019s notably higher than the national rate of 55.7% for adults aged 24 and older.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While correlation doesn\u2019t mean <\/span><i><span style=\"font-weight: 400;\">causation<\/span><\/i><span style=\"font-weight: 400;\">, marital status can affect financial assets and stability, particularly in two-income households.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While prospects under 30 are more likely to be single (64.4%), the marriage rate for Millennial prospects is still higher than the national average for the age cohort, at 47% vs. 45%. Baby Boomers have a greater marriage-rate gap, at 71.3% for franchise prospects, vs. 62.4% for the national average.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Interested in more insights from our proprietary data set? Subscribe to our email newsletter below, or<\/span><\/i><a href=\"https:\/\/www.linkedin.com\/company\/small-business-startup\"> <i><span style=\"font-weight: 400;\">follow us on LinkedIn.<\/span><\/i><\/a><span style=\"font-weight: 400;\">\u00a0 <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nearly two-thirds of prospects interested in buying a franchise are married, an above-average rate that may add extra financial flexibility and stability to the startup process. The current marriage rate is 63.2% for entrepreneurs contacting franchises to explore ownership, according to 2020 data from SmallBusinessStartup.com and the FranchiseVentures network of franchise directories. That\u2019s notably higher&hellip;<\/p>\n","protected":false},"author":10,"featured_media":86,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-78","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ready to Buy a Business? Chances Are You\u2019re Married - Small Business Startup Insights<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smallbusinessstartup.com\/insights\/ready-to-buy-a-business-chances-are-youre-married\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ready to Buy a Business? Chances Are You\u2019re Married - Small Business Startup Insights\" \/>\n<meta property=\"og:description\" content=\"Nearly two-thirds of prospects interested in buying a franchise are married, an above-average rate that may add extra financial flexibility and stability to the startup process. 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