Pilates. Deadlifts. Running. Repeat. For many, these words are only a hobby that is tended to when we aren’t at our day job. But for some, fitness is more than just a hobby—it’s a passion that colors every aspect of life, from what you choose to eat to greater mobility in older age. If you are nodding your head in agreement but have yet to break into the health and fitness industry, what are you waiting for? Life is too short to not follow your passion—particularly if you are desk-bound most of the day and dreaming of a career that keeps you on your feet.
Pilates. Deadlifts. Running. Repeat. For many, these words are only a hobby that is tended to when we aren’t at our day job. But for some, fitness is more than just a hobby—it’s a passion that colors every aspect of life, from what you choose to eat to greater mobility in older age. If you are nodding your head in agreement but have yet to break into the health and fitness industry, what are you waiting for? Life is too short to not follow your passion—particularly if you are desk-bound most of the day and dreaming of a career that keeps you on your feet.
Read on if you’re ready to explore the possibilities in the health and fitness industry! And, remember to keep all these options at your fingertips with our free Small Business Startup app—available for both Apple and Android.
While traditional gyms typically have a lot to offer, sometimes, they can be a bit intimidating for folks who are newer to fitness. This is one advantage that boutique studios have. These smaller studios often welcome their customers with a more tight-knit community feel vs leaving newbies to their own devices! Additionally, boutique studios often cater to a niche audience. For example, yoga, Pilates, spin classes, or even kickboxing. Along with providing the perfect setup to welcome people of all fitness levels, boutique studios also provide the benefit of having less equipment and space to clean.
But before you run to open up shop, think carefully about your niche. If your ultimate goal is to profit from your new studio, choose a category that is in demand but missing from your community. For example, if your town is oversaturated with yoga studios but there are no spin classes in the area, a spin studio may be worth exploring.
While startup costs can be high for specialty studios like Pilates (that require a lot of heavy equipment), they aren’t as high as a big box gym. Additionally, this business model typically doesn’t require any special knowledge. While some owners choose to be instructors, generally, teaching classes is left to licensed professionals.
Personal training is usually the first thing that comes to mind when people imagine a fitness startup. This business model can be very wise for those who don’t have much to invest upfront. For example, you may welcome clients to your home gym or meet them at a public gym instead. However, this approach can also be difficult when it comes to gathering leads. Unless you have already built up a solid reputation within your community, you will need to aggressively market yourself, create packages with contracts and liability waivers, and more. For many folks, this process can be intimidating. However, if you are a personal trainer who dreams of owning your own business, other options are available. For example, franchise opportunities may just give you the freedom you are searching for without the headache of having to build the framework of your business alone and from the ground up.
Health coaching is another business idea where initial startup costs can be low. Usually, a health coach works with a client directly at their home, preferred gym, or workspace. By taking this approach, coaches can cut out the need for an office or a lot of overhead. But, building a health coaching business isn’t easy.
Much like building a personal training business from the ground up, health coaching has many challenges and facets that are difficult to navigate alone. Health coaching itself considers every facet of a client’s lifestyle; this includes diet, exercise, and general wellness regimen, and that comes with some serious liability! However, like personal training, franchise opportunities do exist to help you launch your health coaching business with continued support, a strong foundation, and a brand with a track record of success.
We hope this guide helps inspire you to finally break into the health and fitness industry. Launching your own business is an exciting opportunity, and we know you’re probably eager to get started. But remember, take your time to explore all your options. The ideas above are only scratching the surface. Physical therapy, vitamin stores, and meal prep delivery are other avenues to explore.
And remember, while you always have the “opportunity” to start a small business, sometimes, it makes more sense to invest in an opportunity that already exists and doesn’t require you to do all the heavy lifting alone. These are called “Franchise Opportunities.” If you’re ready to explore your options, we’ve handpicked a few gym, health, and fitness opportunities for you here. Remember to download the free Small Business Startup app to keep all these opportunities at your fingertips—available for both Apple and Android.
SWTHZ is a luxury contrast therapy studio offering private infrared sauna and cold plunge suites. With strong financial performance, low-labor operations, and a fast-growing brand trusted by elite athletes, SWTHZ is a turnkey franchise opportunity in the booming wellness industry.
Since the first studio opened in the spring of 2012, the BODYBAR experience has evolved into a business model ready to grow through franchising. Were ready to guide you every step of the way from selecting the perfect location, to completing our signature build-out, opening your doors and sustaining strong membership recruitment and retention.
Our mission at Lean Kitchen is to save consumers time & money by providing healthy, prepared meals that are delicious. We offer chef driven meals that are made from scratch, packed with protein and have the nutrition facts & ingredients listed on the label. While Lean Kitchen can provide a very profitable outcome, one of the things we hear most from our franchisees is how rewarding of an outcome it is as well with customers achieving success.
Own a Championship Opportunity Sport Clips is the MVP of the booming men's hair category. If youre seeking a path to financial independence, a way to transition out of the corporate world, and want to take control of your future? Investing in a Sport Clips Franchise can offer a path to business ownership. The time to invest in a Sport Clips franchise is now.
First on the scene and best in its class, Sky Zone created the worlds first wall-to-wall trampoline park in 2004, bringing healthy, high-flying fun to people across the globe. Now you can be part of this international sensation. See how fitness, entertainment, and interactive technology create a powerhouse of an opportunity. Learn more now
Caring Transitions is a low-cost, home-based franchise that allows you to help older adults and their families with major transitions. Rather than concentrate on one service, we focus on the full needs of our clients in this time of transition. By meeting all of their needs we exceed their expectations while maximizing revenue for our franchisees. 75 million seniors need home relocation, downsizing, and estate sales services. Join one of Americas fastest-growing senior service franchises.
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