Gym & Fitness Startup Ideas

Pilates. Deadlifts. Running. Repeat. For many, these words are only a hobby that is tended to when we aren’t at our day job. But for some, fitness is more than just a hobby—it’s a passion that colors every aspect of life, from what you choose to eat to greater mobility in older age. If you are nodding your head in agreement but have yet to break into the health and fitness industry, what are you waiting for? Life is too short to not follow your passion—particularly if you are desk-bound most of the day and dreaming of a career that keeps you on your feet.

Read on if you’re ready to explore the possibilities in the health and fitness industry! And, remember to keep all these options at your fingertips with our free Small Business Startup app—available for both Apple and Android.

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Boutique Studios

personal training at the gym

While traditional gyms typically have a lot to offer, sometimes, they can be a bit intimidating for folks who are newer to fitness. This is one advantage that boutique studios have. These smaller studios often welcome their customers with a more tight-knit community feel vs leaving newbies to their own devices! Additionally, boutique studios often cater to a niche audience. For example, yoga, Pilates, spin classes, or even kickboxing. Along with providing the perfect setup to welcome people of all fitness levels, boutique studios also provide the benefit of having less equipment and space to clean.

But before you run to open up shop, think carefully about your niche. If your ultimate goal is to profit from your new studio, choose a category that is in demand but missing from your community. For example, if your town is oversaturated with yoga studios but there are no spin classes in the area, a spin studio may be worth exploring.

While startup costs can be high for specialty studios like Pilates (that require a lot of heavy equipment), they aren’t as high as a big box gym. Additionally, this business model typically doesn’t require any special knowledge. While some owners choose to be instructors, generally, teaching classes is left to licensed professionals.

Personal Training

Personal training is usually the first thing that comes to mind when people imagine a fitness startup. This business model can be very wise for those who don’t have much to invest upfront. For example, you may welcome clients to your home gym or meet them at a public gym instead. However, this approach can also be difficult when it comes to gathering leads. Unless you have already built up a solid reputation within your community, you will need to aggressively market yourself, create packages with contracts and liability waivers, and more. For many folks, this process can be intimidating. However, if you are a personal trainer who dreams of owning your own business, other options are available. For example, franchise opportunities may just give you the freedom you are searching for without the headache of having to build the framework of your business alone and from the ground up.

Health Coaching

Health coaching is another business idea where initial startup costs can be low. Usually, a health coach works with a client directly at their home, preferred gym, or workspace. By taking this approach, coaches can cut out the need for an office or a lot of overhead. But, building a health coaching business isn’t easy.

Much like building a personal training business from the ground up, health coaching has many challenges and facets that are difficult to navigate alone. Health coaching itself considers every facet of a client’s lifestyle; this includes diet, exercise, and general wellness regimen, and that comes with some serious liability! However, like personal training, franchise opportunities do exist to help you launch your health coaching business with continued support, a strong foundation, and a brand with a track record of success.

Explore the Health & Wellness Industry Today

We hope this guide helps inspire you to finally break into the health and fitness industry. Launching your own business is an exciting opportunity, and we know you’re probably eager to get started. But remember, take your time to explore all your options. The ideas above are only scratching the surface. Physical therapy, vitamin stores, and meal prep delivery are other avenues to explore.

And remember, while you always have the “opportunity” to start a small business, sometimes, it makes more sense to invest in an opportunity that already exists and doesn’t require you to do all the heavy lifting alone. These are called “Franchise Opportunities.” If you’re ready to explore your options, we’ve handpicked a few gym, health, and fitness opportunities for you here. Remember to download the free Small Business Startup app to keep all these opportunities at your fingertips—available for both Apple and Android.

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Since the first studio opened in the spring of 2012, the BODYBAR experience has evolved into a business model ready to grow through franchising. Were ready to guide you every step of the way from selecting the perfect location, to completing our signature build-out, opening your doors and sustaining strong membership recruitment and retention.

$150,000 Min Cash Required

Prime IV Hydration

Become a Franchise Owner Drip IV hydration rejuvenates patients more quickly as valuable nutrients need reach their destination faster. With Prime IV, join one of the most rapidly growing franchises in the multi-billion dollar health and wellness industry. Learn more

$100,000 Min Cash Required

Medical Weight Loss Clinic (for Non-Doctors)

The diet and weight loss industry is truly massive a 200 billion a year industry dwarfing even the 80 billion restaurant industry. Our rigorously tested turnkey system has proven successful over time and has assisted in opening over one hundred and fifty specialty niche medical clinics over the past thirteen years. Were proud of our A+ Better Business Bureau rating. Learn more about our proven formula for getting results for owner-operators now

$100,000 Min Cash Required


Own a top-rated weight loss franchise The American Medical Association classifies obesity as a disease, which affects millions across the nation. By starting a non-surgical medical weight management franchise with us, not only will you expand your career, but you can make a significant impact in making this country healthier. Learn more now

$100,000 Min Cash Required

My Eyelab

My Eyelab is the fastest growing optical franchise retailer in the U.S. An innovative leader in the growing eye care industry, My Eyelab leverages its proprietary POS and telehealth technology to provide a low-cost business model that makes it easy to manage and operate. Learn more about the cost and facts now

$150,000 Min Cash Required


Our nationwide weed delivery service provides customers with popular THC products found in many licensed dispensaries, plus the added benefit of fast, same day delivery. We have premium flowers, moon rocks, pre-rolls, vapes, edibles, and pills. Were building one of the largest virtual dispensaries by recruiting people like you to be part of our network of mobile dispensaries.

$30,000 Min Cash Required

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